The new Eat At Home Missouri website, created by the Missouri Grocers Association will help fight back the alarming numbers of obese people and promote family values. "The objective of this website is to provide consumers a learning resource so they can learn how to cut calories from their daily diets, determine the quality of the food they are eating and become budget friendly,” according to Janelle Haik, EatAtHomeMissouri.com communication and events coordinator.
The National Center for Health Statistics says obesity rates have more than doubled in adults and children since the '70s. Meanwhile, employed Americans work an average of 7.5 hours per day on weekdays, according to the Time Use Survey published in 2010 by the Bureau of Labor Statistics. These two factors have a direct effect on people eating unhealthy and expensive food on the go.
Eat At Home Missouri will promote eating at home to help consumers save money, develop healthy habits and spend more quality time with their family. Consumers can learn how to use coupons at the grocery store. Additionally, it provides entertaining ideas so people can have a good time with their family and friends while cooking and eating together. The website also includes fun activities for kids, diverse recipes, information about the food origin and meal planners to become more organized in the kitchen.
The Eat At Home Missouri website, launched in January, is being promoted through different channels, including local and state events. For instance, a booth with helpful information of the benefits of eating at home will be presented at the Gateway to Smart Living Expo at the St. Charles Convention Center Feb. 16 and at the 2013 KGBX Women’s Show at the Ozark Empire Fairgrounds E-Plex Feb. 23.
Find out exactly how 2.5 million little piggies get to market
I received a rare offer from my friend Don Nikodim at the Missouri Pork Producers Association. Allow me to pass it along to you.
My members of the Missouri Pork Producers Association, the professional organization representing Missouri hog farmers, would like to extend an invitation to your members to visit our farms and see how modern pork farming is really done. As supporters of your Farmer Goes to Market program, we agree that the best antidote to misinformation about the modern food system is to reconnect grocers who sell food with the farmers who grow it. In order to foster that connection, I'd like to propose a one- to two-day tour of the entire Missouri pork system, from the farm through processing to delivery to the grocery store. Such an in-depth education about how pork is produced would be an invaluable educational experience for the grocers of Missouri who face questions from consumers every day about what we do and why we do it. I hope your members will find this an interesting offer.
So there you have it. I believe this is an unprecedented opportunity to re-aquaint yourself with at least one part of the Missouri food system. Best of all, by special arrangement between the pork producers and the Missouri Grocers Association, it costs you nothing but the time out of the office.
Looking forward to spring!
President, Missouri Grocers Association
The question is, Do we really want him to?
I saw that headline on an online newspaper blog out of Wisconsin this week. The paper’s resident “Gen X” community blogger says that since he gave up his cable TV, he’s back to watching regular broadcast TV, which in that market apparently includes the early morning farm show “This Week in Agribusiness.”
“The last four months have opened my eyes,” he writes. “This city slicker is turning his eyes to the country. I’ll be focusing much more on the activity of our farmer friends from now on. What happens with them today will affect us tomorrow.”
Apparently as goes Janesville goes the world, because the rest of the world now seems to be watching farmers, as well. And I don’t have to tell you who they’re bringing their questions to. And of course we want them all paying attention to the farm, to how their food gets to them. An educated customer is always a better customer, I believe. Farmer Goes to Market is an ongoing program supported by your Missouri Grocers Association in association with Lees Summit-based Food-Chain Communications to help bring you regular, useful information about what your Missouri farmers do. Trust me, I know you are the front line when it comes to consumer questions of commodity pricing, politics and food issues.
But what may not be obvious is that your farmers know you play that role as well. So, rather than ask you to help support them by giving away free groceries or funding farmer promotional efforts, a coalition of Missouri farmers have created this educational effort to help connect you and their farmers -- to both your benefit. Because they know that in a properly functioning food system, you are not their adversaries. We are each other's allies in helping the consumer understand the complexities of modern farming. Only by working together can we move the consumer to where she needs to be.
Looking forward to spring!
PS. As spring approaches and the consumer's thoughts turn to fresh produce and outdoor activity, here's a final thought to remind your customers of: You can find a farmers market in almost every town in America, providing 24/7/365-day reliable access to a variety of farm-grown produce at a reasonable price. We call it the community grocery store.